#CORONA USA BRAND MANAGER FULL#

It’s already a cliché: the COVID-19 crisis has accelerated the shift to digital. Sixty percent of businesses surveyed by McKinsey in early April said that their new remote sales models were proving as much (29 percent) or more effective (31 percent) than traditional channels.Īcceleration of digital, tech, and analytics. Companies will need to rethink their operating model based on how their people work best. Establish a brisk cadence to encourage agility and accountability: daily team check-ins, weekly 30-minute CEO reviews, and twice-a-month 60-minute reviews. This favors action over research, and testing over analysis. They will need to fundamentally rethink their revenue profile, to position themselves for the long term and to get ahead of the competition. Speed matters: it will not be enough for companies to recover revenues gradually as the crisis abates. There are four strategic areas to focus on: recovering revenue, rebuilding operations, rethinking the organization, and accelerating the adoption of digital solutions. The moment is not to be lost: those who step up their game will be better off and far more ready to confront the challenges-and opportunities-of the next normal than those who do not.

#CORONA USA BRAND MANAGER FULL#

In this article, we suggest that in order to come back stronger, companies should reimagine their business model as they return to full speed. We noted that there would likely be overlap among these stages, and the order might differ, depending on the business, the sector, and the country.

In a previous article, McKinsey described five qualities that will be critical for business leaders to find their way to the next normal: resolve, resilience, return, reimagination, and reform. The result: by reimagining everything, Brazil came back stronger.Īs businesses around the world consider how they can return from the torment inflicted by the coronavirus, Brazil’s journey from failure to triumph provides food for thought. And it required leadership, both in management and on the field. It required building a cohesive team, even as most of the roster changed. Making this turnaround required innovation, in particular, the creation of a unique attacking style of soccer. And Pelé was named the player of the tournament. Four years later, however, Brazil won again, with such grace and style that the 1970 team is not only widely regarded as the best team ever to take the pitch but also as the most beautiful. Many wondered if Brazil’s glory days were over.

Fouled frequently and flagrantly, he threatened never to return to the World Cup. Although the winner of the previous two tournaments, the team was eliminated in the first round, and its star player, Pelé, failed to perform. The 1966 World Cup marked a low point for Brazilian soccer.

Corona usa brand manager